DBC, Brand Strategy for Growth
Why DBC Work Thought Careers Get Started
Why DBCWorkThoughtCareersGet Started
DBC, Brand Strategy for Growth
Brand Design and Consulting for Growth Organizations
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Interspace Living
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+1 646.883.3225

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brandbuilders@studiodbc.com

© 2019 The Design and Branding Company Inc. All Rights Reserved
Celebrate Design Thinking™ is a trademark of The Design and Branding Company, Inc.

DBC cultivates an inclusive environment where every race, culture, sexual identity, and ideological belief is not just welcome, but is given a seat at the table. ⠀ ⠀ When we embrace our differences, our work empowers our clients a workplace becomes enjoyable for everybody.
Studies show that 94% of consumers are more likely to be loyal to a brand that is completely transparent. ⠀ ⠀ Transparency can empower a brand, as it increases consumer trust, builds brand loyalty, and increases a brand’s value. ⠀ ⠀ Check out the link in our bio to see what it means to be a transparent company! 👆🏿
Is your non-profit branding positioning you for growth? ⠀ ⠀ We designed a new logo for @stuyhealth and created a brand identity guide to drive non-profit brand consistency and increase brand awareness. ⠀ ⠀ Swipe right to check out what we created for @stuyhealth! 👉🏾
How do you move your organization beyond "diversity moments" to all-around inclusion? ⠀ ⠀ To start with, you’ll need to embrace three values: opportunity, empowerment, and development. Our founder Carlos Williams shares how diversity and inclusion can make your creative team unstoppable! ⠀ ⠀ Check out the link in our bio for more! 👆🏾
“Don’t forget to dance with the one who brought you”⠀ ⠀ When it comes to rebranding, organizations sometimes focus on the customer of the future at the expense of the customer of the present. In courting new customers, they leave their current customers behind.⠀ ⠀ But how can you achieve that?⠀ ⠀ We've put together the 4 most important aspects to guide you through your successful rebrand journey. Check out the link in our bio! 👆🏼
Imagine living in a world with less discrimination...⠀ ⠀ What would we have to do to get there?⠀ ⠀ One of our designers, Dahye, won an award for her senior project, Mur Mur.⠀ ⠀ Mur Mur is a book about gender neutralism and is used as tool of educating you g children and spreading the idea of gender neutralism. ⠀ ⠀ It’s about how objects should not be categorized genders by color, appearance, action, and function. ⠀ ⠀ To avoid stereotypes of gender characteristics, bright and basic colors are used to build Mur Mur’s identity. In addition, all languages which are used for this project is gender non specific.⠀ ⠀ Swipe right to check out Dahye’s project. 👉🏽⠀ ⠀ What do you think?
“I’ve always had a strong interest in art and creative pursuits. I liked making things with my hands, interacting with materials, and seeing ideas come to life. ⠀ ⠀ As I got older I became less satisfied with creating for myself; I sought a focus, an audience, and a driving force. Design, for me, was the intersection of art and communication. ⠀ ⠀ It tapped into psychology, questioned why people respond to or react to tone and message, and had the power to change the way people think and act. ⠀ ⠀ Ultimately, I wanted to become a designer to create compelling images, messages, and experiences.”⠀ ⠀ - Anna, Designer at @studiodbc
Today’s health food industry is evolving around change - and many companies are rebranding their images in a successful way. ⠀ ⠀ They are placing emphasis on customer experience by taking the customer through a visual brand journey. ⠀ ⠀ Small changes in label and banner orientation, text alignment, and real-life visuals are helping communicate the products in a cleaner, more effective way. ⠀ ⠀ Health food products now feature bolder, yet more minimal fonts than past designs and the packaging tells stories that consumers can easily connect to. ⠀ ⠀ Check out our stories and follow the evolution of @sabra, @questnutrition and @nomisnacks! 👆🏾
Information for a special audience... ⠀ ⠀ With majority general aviation usage, everyday pilots use the Rawlins Municipal Airport website to begin their search for runway and FBO information. ⠀ ⠀ Swipe right to check out the rebrand and website we've create for them. 👉🏽
Feeling grateful and proud to have been invited to speak as a penalist at @knotel in honor of Black History Month last month together with other inspiring professionals across all backgrounds that came together to engage in dialogues about diversity and inclusion in the workplace.
Are you using video content yet to grow your brand? ⠀ ⠀ If not, we've got 3 reasons why you might want to start! 😉 ⠀ ⠀ Swipe right for the second part of the video. 👉🏾
 

Diversity Certifications
Minority Business Enterprise (MBE) in
New York City + New York State

Disadvantaged Business Enterprise (DBE) under the
New York State Unified Certification Program

DBC
1 State Street,
New York, NY, 10004,
United States
(646) 883.3225 brandbuilders@studiodbc.com
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