10 QUESTIONS TO CHECK THE HEALTH OF YOUR BRAND

 
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Measuring the effectiveness and impact of your brand is an ongoing challenge. Most non-creatives (and even some creatives) struggle to quantify the effectiveness of color, type and logos in a comprehensible rubric. We know what we feel, just not how to quantify it.

A large part of DBC's approach to brand development is quantitative. To put this into practice, we expanded on a methodology developed by Fombrun and Van Riel in 2004 and turned it into a scorecard to help our clients measure and track the health of their brands.

THIS ASSESSMENT MEASURES A BRAND ACROSS FIVE VECTORS:

+ Visibility

+ Distinctiveness

+ Transparency

+ Authenticity

+ Consistency

To learn about the health of your brand, and the steps to take next, enter your email below.

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