Preparing Your Next Presentation? Why Dynamic Presentation Design is a Must-Have
Here’s some not-so breaking news: Attention spans are getting shorter and shorter these days.
That’s why presentation design is so important. Illustrative slides help audience members stay engaged, and convey a presentation’s message in creative, visually-appealing ways. And they have the added bonus of helping the presenter deliver their talking points with confidence—a huge plus in any presentation.
There’s just one problem…
Most marketing teams lack the bandwidth and necessary skill sets to generate effective presentation design, so they outsource this function to external design teams.
While many external design teams are capable of delivering thoughtful and additive presentation design, most commit a cardinal error when submitting their final deliverable: they offer a finished design in a static format.
Flexibility is Your Friend
When in-house teams reach out to external design firms for presentation design support, they find it hard to nail down any differentiating factors (aside from quality of past work). Truth be told, any design firm worth its weight should be able to master Powerpoint and generate illustrative slides that bring presentations to life.
There is one key differentiator that often goes unnoticed, however: Flexibility.
Most presentation design firms simply hand over a final product. But the product is never final! Presentations are always evolving.
Even after the slides are created, presentations typically go through multiple iterations as they are practiced in-house and performed live. Audience feedback is critical, so it would be foolish not to adapt your presentation to audience responses.
For this reason, whenever the team at DBC collaborates on a presentation design, we always deliver open files that can be edited as the presentation evolves. Design needs change over time, and the format of any presentation deliverables should reflect those practical considerations.
Broader Implications
To be clear, presentation design flexibility may not seem like a thundering differentiator—more of a nice-to-have. But the focus on flexibility underscores DBC’s entire approach to presentation design: We infuse data into all of our design initiatives.
In some cases, data means feedback from end users—whether that be internal colleagues, board members, or prospective customers. At DBC we believe in approaching every project with the understanding that the user experience is paramount. As such, our presentation design always leaves room for improvement.
Often, when selecting an external agency for your presentation design, it can be difficult to distinguish which companies will approach your project with the thoughtfulness and consideration it deserves. Seemingly minor details like a focus on flexibility can illustrate how external firms think about presentation design.
The moral of the story: There are differentiators out there when it comes to presentation design, you just need to know where to look.
To learn more about DBC’s approach to presentation design, fill out the form below to set up a complimentary consultation with one of our design experts.