A Campaign for Sophia: The Ultimate College Hack

DBC's project with Sophia: "The Ultimate College Hack." Challenge: Reach students, save on gen ed courses. Our solution: Creative ads that resonated with Gen-Z, positioned Sophia as the ultimate solution, revolutionizing the college experience.

Work, BigCarlos WilliamsJune 23, 2023Startups, startup branding, Brand StrategyComment

For the First Time: Songwriters have Spotify Wrapped

DBC crafted and delivered Spotify Wrapped to Songwriters for the first time. Each step was a challenge, figuring out how to automate and personalize the massive amount of data exported from the Spotify Platform.

WorkCarlos WilliamsJune 14, 2023Bank of America, Startups, startup branding, Brand StrategyComment

WealthMore's Journey to Financial Inclusion through Empathetic Brand Messaging

As a team of brand strategists and design experts, we partnered with WealthMore to create a unique brand message and develop the brand further with their pre-existing name, colors, and logo.

Work, MidGuest UserMay 15, 2023brand partner, branding, branding agency, fintech, Financial Services, brand messaging, brand voiceComment

FinTech Inclusion: Design and Branding Partnership with Bank of America Breakthrough Lab™

DBC worked hand in hand with Bank of America to provide branding, strategic marketing elements, and web design for 5 fintech startups. Bank of America had established an accelerator program for minority founders from underserved communities to provide access to expertise and mentorship for early-stage businesses. This lab’s main goal is to help turn ideas into reality by unlocking economic opportunities for people and communities of color.

Work, BigGenevieve AliJune 2, 2022Bank of America, Startups, startup branding, Brand StrategyComment

Together Again: Digital and Print Branding of The 2022 J.P. Morgan Tournament of Champions

The 2022 J.P. Morgan Tournament of Champions has come back in 2022 after more than two years of being on hold. This year, it was the first event of this scale to be hosted in the iconic Vanderbilt Hall at the Grand Central Terminal, in New York City.

The 18 months we worked with American Express to transform how Card Members digest email.

From an increase in customer engagement and satisfaction, to a decrease in call volume, our engagement with American Express saw us empower both Card Members and the organization through clear visual and written communication.

Big, WorkCarlos WilliamsFebruary 11, 2022American Express, Email Design, Servicing Email, Call Volume, Financial ServicesComment

Renaming and Rebranding SwagShip

The Last In-Person Project before the pandemic turned into an amazing opportunity for an e-commerce shift.

Work, MidCarlos WilliamsSeptember 25, 2021data, fintech, Brand Strategy, startup, data visualization, visual identity, new brand, brand launchComment

Avoiding PowerPoint Purgatory for College Board

Work, BigCarlos WilliamsJanuary 7, 2020Comment

The brand we launched to ease and balance the relationship between Coffee Farmers and Roasters.

Green Coffee House will build a new link between roasters and farmer in the world. We created a new platform, utilizing our Baseline brand launch offering.

Work, MidCarlos WilliamsJuly 2, 2019coffee, branding, coffee branding, visual identity, Logo Design, new logo, BaselineComment

Activating the growth of a sprouting brand in transportation logistics

Optimizing Leaf’s brand for a relaunch was a short turnaround goal that paid big results. From logo cleanup efforts to a sticky launch video, each deliverable was driven by customer intelligence.