The Project we established a brand for NBA Players' Philanthropic Efforts.

the brief: Building a brand identity for the NBPA Foundation that is our most flexible identity to date.

The social responsibility project for a non-profit that is so close to our roots

We created a stunning visual identity for StuyHealth, magnifying their advocacy of young adults who were impacted by the events of 9/11 and the resulting clean-up

Work, MidCarlos WilliamsFebruary 22, 2019NYC, branding, logo design, Brand Strategy, non-profit branding, rebranding, 9/11, awarenessComment

A new identity for a company of retired Special Operations Personnel

The Brief: A Veteran Owned business, ICE Inc.’s new brand has positioned them to succeed in 2019 and beyond.

Work, Big, MidCarlos WilliamsNovember 12, 2018rebrand, logo design, website design, Web Design, Logo Design, Rebrand Plan, Logo Design Company, Graphic Design CompanyComment

What Is A Logo?

the brief: A logo embodies more than just colors and strokes. It represents your entire brand.

ThoughtGuest UserAugust 31, 2017logo, logo design, brand, branding, better branding, branding tips, design tips, design thinking, visual identity, brand identityComment

Communicating Through Color

The Brief: Choosing the right color for your brand is a vital decision, and one that's not always considered carefully enough.

ThoughtAlyssa VarnerAugust 1, 2017color, color theory, design, branding, branding tips, advice, logo designComment

Typography in Logo Design

the brief: typography can make or break a brand identity.

ThoughtAlyssa VarnerMay 5, 2017type, typography, logo design, branding, infographicComment

Rebranding: Remember to Reflect Core Principles and to Have Fun

From the design perspective, we needed to reflect the brand's growth while keeping the original message of the company. When rebranding as a designer, this is one of the most interesting challenges to consider.