A new identity for a company of retired Special Operations Personnel

The Brief: A Veteran Owned business, ICE Inc.’s new brand has positioned them to succeed in 2019 and beyond.

Work, Big, MidCarlos WilliamsNovember 12, 2018rebrand, logo design, website design, Web Design, Logo Design, Rebrand Plan, Logo Design Company, Graphic Design CompanyComment

Experimenting With Your Restaurant’s Concept? Try Expanding Your Brand.

the brief: Thunder Bun is a great example of brand experimentation. Here's why!

ThoughtCarlos WilliamsSeptember 18, 2017restaurant branding, rebrand, rebranding tips, brandingComment

Re-energizing a Brand: An Interview with Minna Taylor

the brief: Minna Taylor of Energize Your Voice looks back on her recent rebranding experience with DBC

WorkAlyssa VarnerJuly 24, 2017rebrand, interview, small business owner, brandingComment

These Common Mistakes Can Doom Your Rebrand

the brief: rebranding doesn't come without risk; check out 4 common mistakes that brands have made, and avoid doing the same!

ThoughtAlyssa VarnerJuly 19, 2017rebrand, risks, design, brand growth, rebranding, branding, packaging design, visual identityComment

Is Now the Right Time to Rebrand?

the brief: a lot of people have no idea that they need a rebrand. this infographic guide will help you determine whether your brand needs a little love or a restart.

Brand Refresh vs. Rebranding

the brief: the difference between a rebrand and a brand refresh can make a lot of impact on your brand. This handy infographic will help chart a path forward for your brand.

ThoughtCarlos WilliamsJune 23, 2017brand refresh, rebrand, design, redesign, graphic design, brand strategy, modernization, branding, branding tipsComment

dosentRX: healed by a rebrand

the brief: How can you tackle creating an umbrella brand for confusing and complex products? Get inspired by our work with Dosentrx

Work, MidGuest UserFebruary 21, 2017healthcarebranding, rebrand, pharma, innovative companies, health and wellnessComment

Rebranding: Remember to Reflect Core Principles and to Have Fun

From the design perspective, we needed to reflect the brand's growth while keeping the original message of the company. When rebranding as a designer, this is one of the most interesting challenges to consider.

WorkAlyssa VarnerJanuary 8, 2017design, brand design, logo design, appearance, rebrand, communications, workshopsComment