An equitable Brand Strategy is the key to keep your company expanding in the years to come. If you feel your customer base may have stagnated, focus on inclusion efforts to start growing again.
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Branding and marketing needs should not be neglected when in crisis. It’s imperative that companies are consistent in their branding and messaging, and the same holds true during a crisis.
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the brief: consumers appreciate transparent brands. Here’s how you can connect with your audience through authenticity.
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the brief: thinking of your company as a person can help you dissect where your pain points are and how to solve them. Here's how!
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The Brief: We offer three actions that your brand can take in the event of a crisis.
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the brief: here's why a quiet week at work is actually a blessing in disguise.
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the brief: We've developed an easy self-assessment for you to measure the health of your brand. Dive in to find out whether your brand is sick!
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the brief: when dealing with data, it's important to know why data visualization is the best way to present the information.
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the brief: the first step to successfully achieving your business goals is to get inside the head of your client. Understanding the consumer's decision-making process can help you position your brand to stand out from the noise.
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the brief: nonprofits may have different strategic goals than corporations, but they can use similar brand strategies to approach rebranding.
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the brief: the questions you should be asking about rebranding.
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the brief: a lot of people have no idea that they need a rebrand. this infographic guide will help you determine whether your brand needs a little love or a restart.
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