the brief: it's important to think about what kind of messaging you want to implement depending on what behaviors you want to elicit in your consumers.

ThoughtGuest UserSeptember 6, 2017branding, branding tips, campaign, messaging, consumer behavior, psychologyComment

What Do Consumers Value In A Good Brand?

the brief: these 5 factors are key in increasing your brand's value.

ThoughtGuest UserAugust 28, 2017branding tips, branding, growth, brand value, consumer behavior, consumer insightComment

What's Going Through Your Consumer's Mind?

the brief: the first step to successfully achieving your business goals is to get inside the head of your client. Understanding the consumer's decision-making process can help you position your brand to stand out from the noise.