WealthMore's Journey to Financial Inclusion through Empathetic Brand Messaging

As a team of brand strategists and design experts, we partnered with WealthMore to create a unique brand message and develop the brand further with their pre-existing name, colors, and logo.

Work, MidGuest UserMay 15, 2023brand partner, branding, branding agency, fintech, Financial Services, brand messaging, brand voiceComment

Leverage a More Equitable Brand Strategy to Increase your Potential Audience.

An equitable Brand Strategy is the key to keep your company expanding in the years to come. If you feel your customer base may have stagnated, focus on inclusion efforts to start growing again.

Thought, Story, VoiceCarlos WilliamsDecember 5, 2022brand strategy, branding, business strategy, equity and inclusion, inclusion strategyComment

Together Again: Digital and Print Branding of The 2022 J.P. Morgan Tournament of Champions

The 2022 J.P. Morgan Tournament of Champions has come back in 2022 after more than two years of being on hold. This year, it was the first event of this scale to be hosted in the iconic Vanderbilt Hall at the Grand Central Terminal, in New York City.

Brands Doing Well

The second half of 2020 is here, but COVID-19 hasn’t gone anywhere. At DBC, we’re keeping it real — which means our eyes and ears are wide open, in search of new ways to help your brand rock this challenging year. Here are a few examples of smart branding during the crisis.

StoryGuest UserAugust 21, 2020Covid-19, branding, Marketing Tips, branding tips, better branding, good branding, Employee EngagementComment

The Real Heroes Project

The Real Heroes Project, officially launched on #NationalNursesDay, was a first-of-its-kind initiative by the sports community to recognize, celebrate, and honor healthcare workers on the frontline of the COVID-19 pandemic.

StoryGuest UserAugust 18, 2020adweek, Covid-19, brands, branding, sports marketingComment

Executive Debrief: Your Brand & the 2020 Election

We’ve come up with a few pointers to help your brand choose a path to win this November, with a couple of Do’s & Don’ts to keep all parties civil — without forgetting that it’s 2020, and COVID-19 and racial justice are still big movers in the game.

Voice, ThoughtGuest UserAugust 17, 20202020, election, branding, brand growth, Marketing Tips, marketingComment

Executive Brief: Branding and Marketing in the age of COVID-19

Branding and marketing needs should not be neglected when in crisis. It’s imperative that companies are consistent in their branding and messaging, and the same holds true during a crisis.

Thought, Story, VoiceCarlos WilliamsApril 7, 2020Covid-19, pandemic, brand strategy, branding, coronavirus, business strategyComment

The brand we launched to ease and balance the relationship between Coffee Farmers and Roasters.

Green Coffee House will build a new link between roasters and farmer in the world. We created a new platform, utilizing our Baseline brand launch offering.

Work, MidCarlos WilliamsJuly 2, 2019coffee, branding, coffee branding, visual identity, Logo Design, new logo, BaselineComment

Activating the growth of a sprouting brand in transportation logistics

Optimizing Leaf’s brand for a relaunch was a short turnaround goal that paid big results. From logo cleanup efforts to a sticky launch video, each deliverable was driven by customer intelligence.

The Project we established a brand for NBA Players' Philanthropic Efforts.

the brief: Building a brand identity for the NBPA Foundation that is our most flexible identity to date.

The social responsibility project for a non-profit that is so close to our roots

We created a stunning visual identity for StuyHealth, magnifying their advocacy of young adults who were impacted by the events of 9/11 and the resulting clean-up

Work, MidCarlos WilliamsFebruary 22, 2019NYC, branding, logo design, Brand Strategy, non-profit branding, rebranding, 9/11, awarenessComment

Rebranding in the Health Food Industry: Key takeaways

Health food companies are changing their logos and packaging. We broke down the common branding themes we discovered.

ThoughtGuest UserJuly 31, 2018branding, health, design, rebrandingComment