Activating the growth of a sprouting brand in transportation logistics

Client: Leaf Logistics

Capabilities

Brand Consulting
Messaging Strategy
Logo Optimization
Print Design
Motion Design
Launch Planning

Results

+ Ease of transition for existing customers
+ Increased impressions with brand video

An animated video to simplify a complex process.

Leaf’s process of Dynamic Contracting is innovative and efficient, albeit a bit complicated to explain.

DBC broke it down in an engaging video, making it simple for customers to know exactly what makes Leaf different.

Optimizing the Leaf logo for mobile.

By removing details unavailable at small scale and giving the letters room to breathe, the logo became perfect for mobile.

Getting Colorful

Growing brands need more visual elements at their disposal to expand their vision. We built a much-needed secondary color palette and utilized it to punch up their new illustration and icon style.

A name change, a new opportunity to reach customers.

A large part of this project was creating name recognition around Leaf’s latest launch. we planned a series of announcements to present the company’s new name and identity that we launched through an email campaign.

To complete the brand launch, Leaf was equipped with branded social media assets, ensuring a strong and consistent digital presence.

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