Avoiding PowerPoint Purgatory for College Board

Work, MidCarlos WilliamsSeptember 21, 2023Comment

WealthMore's Journey to Financial Inclusion through Empathetic Brand Messaging

As a team of brand strategists and design experts, we partnered with WealthMore to create a unique brand message and develop the brand further with their pre-existing name, colors, and logo.

Work, MidGuest UserMay 15, 2023brand partner, branding, branding agency, fintech, Financial Services, brand messaging, brand voiceComment

Together Again: Digital and Print Branding of The 2022 J.P. Morgan Tournament of Champions

The 2022 J.P. Morgan Tournament of Champions has come back in 2022 after more than two years of being on hold. This year, it was the first event of this scale to be hosted in the iconic Vanderbilt Hall at the Grand Central Terminal, in New York City.

Renaming and Rebranding SwagShip

The Last In-Person Project before the pandemic turned into an amazing opportunity for an e-commerce shift.

Work, MidCarlos WilliamsSeptember 25, 2021data, fintech, Brand Strategy, startup, data visualization, visual identity, new brand, brand launchComment

The brand we launched to ease and balance the relationship between Coffee Farmers and Roasters.

Green Coffee House will build a new link between roasters and farmer in the world. We created a new platform, utilizing our Baseline brand launch offering.

Work, MidCarlos WilliamsJuly 2, 2019coffee, branding, coffee branding, visual identity, Logo Design, new logo, BaselineComment

Activating the growth of a sprouting brand in transportation logistics

Optimizing Leaf’s brand for a relaunch was a short turnaround goal that paid big results. From logo cleanup efforts to a sticky launch video, each deliverable was driven by customer intelligence.

The social responsibility project for a non-profit that is so close to our roots

We created a stunning visual identity for StuyHealth, magnifying their advocacy of young adults who were impacted by the events of 9/11 and the resulting clean-up

Work, MidCarlos WilliamsFebruary 22, 2019NYC, branding, logo design, Brand Strategy, non-profit branding, rebranding, 9/11, awarenessComment

A new identity for a company of retired Special Operations Personnel

The Brief: A Veteran Owned business, ICE Inc.’s new brand has positioned them to succeed in 2019 and beyond.

Work, Big, MidCarlos WilliamsNovember 12, 2018rebrand, logo design, website design, Web Design, Logo Design, Rebrand Plan, Logo Design Company, Graphic Design CompanyComment

Scoring a Branding Point for the J.P. Morgan Tournament of Champions

the brief: For the third consecutive year, we branded the World's most prestigious Squash Tournament, highlighted by our design the large banners in Grand Central Terminal's Main Concourse

Work, MidCarlos WilliamsMay 1, 2018Sports Branding, event branding, squash, J.P. Morgan, Tournament of ChampionsComment

The Project we made investment banking approachable

the brief: 337 Frontier Capital LP came to DBC in need of a new identity to align their growing brand. have a look at how their new identity reflects the name and story behind the business.