The Project we established a brand for NBA Players' Philanthropic Efforts.

the brief: Building a brand identity for the NBPA Foundation that is our most flexible identity to date.

Scoring a Branding Point for the J.P. Morgan Tournament of Champions

the brief: For the third consecutive year, we branded the World's most prestigious Squash Tournament, highlighted by our design the large banners in Grand Central Terminal's Main Concourse

Work, MidCarlos WilliamsMay 1, 2018Sports Branding, event branding, squash, J.P. Morgan, Tournament of ChampionsComment

Branding International Squash Above the Tin of Grand Central - The J.P. Morgan Tournament of Champions

The Brief: Sometimes Grand Central Terminal gets turned into the world's most famous Squash Court. This is a story of how we branded the 20th Anniversary of that event.

Odd But Effective; Elegant Branding for Sporting Events

the brief: For this squash tournament, our design created a sense of brand endurance while also emphasizing the modern grace of the athletes and the tournament.

Work, MidGuest UserFebruary 15, 2017Sports Branding, Squash, Brandi Identity, event branding, collateral brandingComment