What Is A Logo?

the brief: A logo embodies more than just colors and strokes. It represents your entire brand.

ThoughtGuest UserAugust 31, 2017logo, logo design, brand, branding, better branding, branding tips, design tips, design thinking, visual identity, brand identityComment

Branding International Squash Above the Tin of Grand Central - The J.P. Morgan Tournament of Champions

The Brief: Sometimes Grand Central Terminal gets turned into the world's most famous Squash Court. This is a story of how we branded the 20th Anniversary of that event.

Creating a radiant web presence

How can you design a website that will bring an established company into the digital space effectively? Hire dbc

WorkGuest UserJanuary 29, 2017Web Design, website design, establishing relevance, lighting, branding, contemporary design, design thinkingComment

A new identity for Ni

we had an Eureka moment when we realized all of Ni's different brands were elements of her company.

WorkGuest UserOctober 21, 2016consulting logo, personal brands, design thinking, brand design, brand identity, LogoComment

How can brand design increase the profitability of my company?

Let's take a deep dive into how an aligned brand is better for your organization's people, strategic goals and ultimately, how that drives revenue.

BrainWorks: How to Make Your Brand Memorable

Bad branding goes unnoticed. The key to a good brand is that it’s memorable.

ThoughtGuest UserSeptember 2, 2016neuroscience, neuroscientist, branding, design thinking, thought leadership, branding tipsComment