A new identity for Ni
A Vision
Ni had an idea for her logo. She wanted it to be modern and clean, versatile for all of her different uses, and to use her name in the design. She sketched out some ideas she had and dbc took it from there.
The science of Ni found only in the periodic table of elements
We took Ni's vision and sketched out some different concepts. During the process we had an Eureka moment when we realized all of Ni's different brands were elements of her company. So we decided to take inspiration from the periodic table and this was the idea we stuck with.
The final design
We modified the periodic table concept, removing the "atomic number" and elongating the custom "Ni" we designed (we couldn't fine the perfect font, so we designed it in house!) This logo is so dynamic, as the "Cardona" can change for any industry. Best of all, Ni was super happy with the result!