Leverage a More Equitable Brand Strategy to Increase your Potential Audience.

An equitable Brand Strategy is the key to keep your company expanding in the years to come. If you feel your customer base may have stagnated, focus on inclusion efforts to start growing again.

Thought, Story, VoiceCarlos WilliamsDecember 5, 2022brand strategy, branding, business strategy, equity and inclusion, inclusion strategyComment

Executive Debrief: Your Brand & the 2020 Election

We’ve come up with a few pointers to help your brand choose a path to win this November, with a couple of Do’s & Don’ts to keep all parties civil — without forgetting that it’s 2020, and COVID-19 and racial justice are still big movers in the game.

Voice, ThoughtGuest UserAugust 17, 20202020, election, branding, brand growth, Marketing Tips, marketingComment

Executive Brief: Branding and Marketing in the age of COVID-19

Branding and marketing needs should not be neglected when in crisis. It’s imperative that companies are consistent in their branding and messaging, and the same holds true during a crisis.