Brands Doing Well

The second half of 2020 is here, but COVID-19 hasn’t gone anywhere. At DBC, we’re keeping it real — which means our eyes and ears are wide open, in search of new ways to help your brand rock this challenging year. Here are a few examples of smart branding during the crisis.

StoryGuest UserAugust 21, 2020Covid-19, branding, Marketing Tips, branding tips, better branding, good branding, Employee EngagementComment

The Real Heroes Project

The Real Heroes Project, officially launched on #NationalNursesDay, was a first-of-its-kind initiative by the sports community to recognize, celebrate, and honor healthcare workers on the frontline of the COVID-19 pandemic.

StoryGuest UserAugust 18, 2020adweek, Covid-19, brands, branding, sports marketingComment

Executive Brief: Branding and Marketing in the age of COVID-19

Branding and marketing needs should not be neglected when in crisis. It’s imperative that companies are consistent in their branding and messaging, and the same holds true during a crisis.