Leverage a More Equitable Brand Strategy to Increase your Potential Audience.

An equitable Brand Strategy is the key to keep your company expanding in the years to come. If you feel your customer base may have stagnated, focus on inclusion efforts to start growing again.

Thought, Story, VoiceCarlos WilliamsDecember 5, 2022brand strategy, branding, business strategy, equity and inclusion, inclusion strategyComment

Brands Doing Well

The second half of 2020 is here, but COVID-19 hasn’t gone anywhere. At DBC, we’re keeping it real — which means our eyes and ears are wide open, in search of new ways to help your brand rock this challenging year. Here are a few examples of smart branding during the crisis.

StoryGuest UserAugust 21, 2020Covid-19, branding, Marketing Tips, branding tips, better branding, good branding, Employee EngagementComment

The Real Heroes Project

The Real Heroes Project, officially launched on #NationalNursesDay, was a first-of-its-kind initiative by the sports community to recognize, celebrate, and honor healthcare workers on the frontline of the COVID-19 pandemic.

StoryGuest UserAugust 18, 2020adweek, Covid-19, brands, branding, sports marketingComment

Executive Brief: Branding and Marketing in the age of COVID-19

Branding and marketing needs should not be neglected when in crisis. It’s imperative that companies are consistent in their branding and messaging, and the same holds true during a crisis.