Brand Refresh vs. Rebranding

Rebranding can seem daunting, and in many ways it is unattainable for busy organizations. This doesn’t mean that you shouldn’t pay any attention to your brand. You may be able to bring your brand up to date, using a less talked about brand strategy: the brand refresh.

A brand refresh is a renovation for your organization. It's less time-consuming and less costly than a full rebrand, but can have similar benefits in changing the way your company or non-profit is viewed by the public. A refresh stays true to the organization's identity, but may bring in new visual elements or establish an updated tone for the brand.

We created the handy chart below comparing the two strategies.

DBC can help you choose a brand strategy. Experts in all things brand, DBC partners with clients to achieve their strategic goals through effective branding.

Are you ready to work on your brand?