Getting to and THROUGH College With Higher Endeavor
The Brief
The Gates Foundation found little traction in managing “Transformation for Scale”, a platform to advance higher education outcomes for underrepresented groups.
DBC named Higher Endeavor, and built a brand with the end user in mind, truly embodying our goals of Democratizing the design process.
Conducting Focus Groups and a formal unveiling of the name and brand, we were truly able to democratize the brand creation process
Client
Gates Foundation
Capabilities
Comprehensive brand creation
Brand Naming
Identity Creation
Layout Design and Specs
Print Design
Visuals and Infographic Design
Communication Strategy
Messaging strategy
Marketing Materials
Deliverables
New Brand Name
Visual Identity
Creative Assets
Resource Driven Website
Truly Participatory Design
From focus groups on the name on Zoom, to an in-person unveiling of three Higher Endeavor Concepts at the annual convening, DBC kept the end users involved and aligned throughout the project.
The final Higher Endeavor concept is actually made of pieces from all three preliminary concepts see here.
