Cohero Health was at a crossroads. To appeal to to a wider audience (they were focused on pediatric respiratory health), they needed to rebrand. Urgently.

The next identity is more evocative of what they do now. The square brackets represent togetherness and the absolute value (positive) that Cohero brings to patients who use them.

The colors are breathe (pun intended) care and a bright spot in so many lives.

The logo is highly modular, and pieces of it were used throughout the identity. The plus suggests a positive change, and an advanced technology product.

The logo made it throughout the devices.

(See what we did there?)