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Cohero's Old Logo
Cohero Health was at a crossroads. To appeal to to a wider audience (they were focused on pediatric respiratory health), they needed to rebrand. Urgently.
Cohero Grows Up
The next identity is more evocative of what they do now. The square brackets represent togetherness and the absolute value (positive) that Cohero brings to patients who use them.
The colors are breathe (pun intended) care and a bright spot in so many lives.
Look at the cool things the identity is on!
The logo is highly modular, and pieces of it were used throughout the identity. The plus suggests a positive change, and an advanced technology product.
All these devices!
The logo made it throughout the devices.
Throw in some minimalist packaging
And a cool website
Plus a simple brandmark to remember
(See what we did there?)