Brand Design and Consulting for Growth Organizations
Working cross country
Mission RIdge Resort in Wenatchee, WA needed an ad campaign. I had never been there (or within 200 miles of it), so I spoke with regular guests and the staff about the advantages and awesome things about the mountain.
A theme comes together
The only way to describe Mission Ridge. All the research pointed to the assets of Mission Ridge, so I highlighted them under the perfect day umbrella.
Results: Going big
The designs were used on signage, billboards, and trade shows
Results: And small
The designs were also used in magazines.
The Ski School team needed a more efficient way to describe their different lesson packages, so I came up with an infographic, which was folded as a brochure.
Results: Time saved
Now, guests get basic information from the brochure, then any questions are answered by the ski school, as opposed to having people explain every offering. Time is saved, more lessons are booked, Mission Ridge brings in more revenue.