Making visual sense of data overload: An Identity
Client: Applied Data Quotient
A successful brand launch
Making sense of data overload
ADQ solves the problem of having terabytes of data but not knowing how to make it useful. Visualizing this was the largest challenge of the project.
A little personality
Keeping it simple, but adding subtle depth gives life to the mark, which consists of a combined A, D and Q. Try to spot them all.
Every corporate launch needs corporate swag
Planning for the future of the company allowed us to ensure the identity is dynamic and won’t need to be changed should the company pivot.