Making visual sense of data overload: An Identity

Client: Applied Data Quotient

Capabilities

Brand Development
Brand Strategy
Brand Architecture
Logo Design
Brand Guidelines
Print Design

Results

A successful brand launch
Funding secured

Making sense of data overload

ADQ solves the problem of having terabytes of data but not knowing how to make it useful. Visualizing this was the largest challenge of the project.

Comments

A little personality

Keeping it simple, but adding subtle depth gives life to the mark, which consists of a combined A, D and Q. Try to spot them all.

Comments

Comments

Every corporate launch needs corporate swag

Planning for the future of the company allowed us to ensure the identity is dynamic and won’t need to be changed should the company pivot.

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