brand design + implementation for high growth companies


 
 

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Amazing Rebrands of 2015

Amazing Rebrands of 2015

1. Freeview

“The new logo retains the red heritage of the brand, but has been completely redesigned with added dimension — an angular form that suggests agility, choice and a sense of fun. Its vibrant colour has a lightness of spirit and innate sense of energy, yet feels human and engaging.” - Dervla O’Shea from London-based DixonBaxi 

“The new logo retains the red heritage of the brand, but has been completely redesigned with added dimension — an angular form that suggests agility, choice and a sense of fun. Its vibrant colour has a lightness of spirit and innate sense of energy, yet feels human and engaging.” - Dervla O’Shea from London-based DixonBaxi 

2. Google

“This isn’t the first time we’ve changed our look and it probably won’t be the last, but we think today’s update is a great reflection of all the ways Google works for you across Search, Maps, Gmail, Chrome and many others. We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future.” – Google blog 

“This isn’t the first time we’ve changed our look and it probably won’t be the last, but we think today’s update is a great reflection of all the ways Google works for you across Search, Maps, Gmail, Chrome and many others. We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future.” – Google blog 

3. Open Table

“For the brand positioning, we looked at how OpenTable could create a more personalized connection between diner and restaurant, by shifting focus from transactions to experiences. With its bright color palette and minimalist shapes, the new icon we designed embodies this transformation.”- Berkeley, CA Tomorrow Partners 

“For the brand positioning, we looked at how OpenTable could create a more personalized connection between diner and restaurant, by shifting focus from transactions to experiences. With its bright color palette and minimalist shapes, the new icon we designed embodies this transformation.”- Berkeley, CA Tomorrow Partners 

4. Opera

“We envision Opera’s new logo as a portal quickly connecting you with what you’re looking for on the web. The 3-dimensional “O” symbolizes a gateway that leads you to more: more content, more discoveries, more answers, more communication, more fun, more data savings, more of life – whatever you seek online, Opera helps you do more!” – Opera.com 

“We envision Opera’s new logo as a portal quickly connecting you with what you’re looking for on the web. The 3-dimensional “O” symbolizes a gateway that leads you to more: more content, more discoveries, more answers, more communication, more fun, more data savings, more of life – whatever you seek online, Opera helps you do more!” – Opera.com 

5. Robert Albert Hall

“The Royal Albert Hall was built to fulfill the vision of Prince Albert (Queen Victoria’s consort) of a ‘Central Hall’ that would be used to promote understanding and appreciation of the Arts and Sciences and would stand at the heart of the South Kensington estate, surrounded by museums and places of learning. The Hall is a Grade I Listed building; it has been in continuous use since it was opened in March 1871. It was always conceived as a multipurpose building to host not only concerts but exhibitions, public meetings, scientific conversations and award ceremonies. It is a registered charity held in trust for the nation but is financially self-sufficient: it receives no funding from central or local government.” - Brandpie

“The Royal Albert Hall was built to fulfill the vision of Prince Albert (Queen Victoria’s consort) of a ‘Central Hall’ that would be used to promote understanding and appreciation of the Arts and Sciences and would stand at the heart of the South Kensington estate, surrounded by museums and places of learning. The Hall is a Grade I Listed building; it has been in continuous use since it was opened in March 1871. It was always conceived as a multipurpose building to host not only concerts but exhibitions, public meetings, scientific conversations and award ceremonies. It is a registered charity held in trust for the nation but is financially self-sufficient: it receives no funding from central or local government.” - Brandpie

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