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Brand Design and Consulting for Growth Organizations

DATA-DRIVEN DESIGN

It’s about more than just numbers

It’s about the motivations behind the numbers

Products designed with user preferences in mind are far more engaging—and successful

  • move beyond your assumptions

  • understand your end users

  • create a product that resonates

 

Support your business with a data-driven creative team

DBC is a branding agency that infuses design with data to solve complex communication issues.

 
 

We’d love to chat about how we can create results for you.

Talking to DBC is easy, and the first insight is free of charge.

 
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"They had a unique approach; they used data to substantiate the designs and solve problems."

Mary Chandrahasan, Partner, Architecture & Design Firm

 
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How We Collect Data

Data-driven design uses the information gleaned from quantitative and qualitative sources to inform a brand’s visual identity

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USER SURVEYS

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A/B TESTING

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MOUSE TRACKING

 
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DISCOVERY CALLS

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SITE USAGE AND ANALYTICS

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CONSUMER RESEARCH

 

And it works!

Companies that rank highly in data-driven decision making are 6% more profitable than those that don’t

MIT’s Center for Digital Business

 

Case Study: American Express

DBC partnered with American Express on a data-driven design project to transform how card members digest email

The Results:

  • 7000+ communications revamped and optimized to be mobile first

  • 3-5% reduction in total call volume, with specific templates achieving 25-30% reduction

  • Our Agile Project Team won an internal Amex award for innovation (even though we were an external team!)

 
 
 

Come see what data-driven design can do for you:

 

Diversity Certifications

Minority Business Enterprise (MBE) in New York City + New York State

Disadvantaged Business Enterprise (DBE) under the New York State Unified Certification Program

Minority Business Enterprise (MBE) Nationally certified by the National Minority Supplier Development Council (NMSDC)