Here's how you know your brand is ready to go

A brand is much more than a flashy logo and carefully chosen color palette. Every single thing a company does speaks volumes and adds layers to its personality. From websites, stationery, presentation decks, and social media presence, to voice, product packaging, visual system, and employees … they all make up a brand’s story, and how consumers value the company.

Here is a helpful recipe to refer to when evaluating whether your brand is complete.