Cohero Health Grows Up
a shift in market strategy
Cohero Health was an emerging company focused on respiratory health care for pediatric patients, but planned a shift to offer respiratory care for the entire population, regardless of age. To appeal to to a wider audience, they needed to rebrand.
helping a new generation
DBC ensured this new brand was friendly and inviting, and had a more universal appeal. To achieve this required utilizing rounded lettering and implementing a primary color of purple, which implies caring and friendliness. Most impactful was our decision for Cohero to "embrace the lower case."
all inclusive health
The new identity is more effective in communicating who Cohero is now. The squared parentheses symbolize togetherness and the total value that Cohero creates for patients.
The primary colors have been simplified to 2, and we've added shades of these colors and grays in all of their print and digital collateral in addition to their packaging.
The logo is highly modular, and its elements are used in unique ways throughout the identity.
an additive element became the glue
The plus changes the story. It's used to generate excitement in different ways across the identity. Whereas on the app it's an initiator, on the products, it's a constant presence.
scope of work
- logo design
- web design
- presentation design
- print design
- packaging design
- additional rounds
- brainstorming workshop