Posts tagged brand strength

After completing your brand assessment, shoring up the holes you find will ensure that your brand is an aligned brand.

ThoughtGuest UserMarch 6, 2017brand strength, brand strategy, brand alignment, brand growth, metrics, improve your bottom lineComment

Disaster preparedness for the everyday business

Despite El Pollo Loco’s penchant for bankruptcy, omnipresent in his gilded portfolio, not every company will be grabbed by it. To ensure that you’re one of the lucky ones who escape bankruptcy’s death eater-like pull, you will need to shore up your brand in a few key areas.

ThoughtGuest UserJanuary 17, 2017disaster preparedness, inauguration, small business, branding, better branding, lucky business, trustworthiness, transparency, brand strength, last business standing, market differentiator, uncertainty, end of days, surviving the next four yearsComment