DBC, Brand Strategy for Growth
Our Work The City-State of DBC
Let's Build Something
Creative that you need ASAP Rebrands that Perform New Brands for New Ideas Presentations that drive action
Guides + Checklists Insights Infographics
What We Build + Creative that you need ASAP Rebrands that Perform New Brands for New Ideas Presentations that drive action Field Notes + Guides + Checklists Insights Infographics Our WorkThe City-State of DBC
DBC, Brand Strategy for Growth
Brand Design and Consulting for Growth Organizations
Let's Build Something
The Curious Case of a New Legal Identity
The Curious Case of a New Legal Identity

See how dbc pleaded their case for a unanimous verdict. The case; a design that would set the firm apart. 

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WorkGuest UserSeptember 9, 2016legal identity, law firm logo, logo, Graphic Design, typography, visual identity, branding, minimalism, design inspirationComment
BrainWorks: How to Make Your Brand Memorable
BrainWorks: How to Make Your Brand Memorable

Bad branding goes unnoticed. The key to a good brand is that it’s memorable.

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ThoughtGuest UserSeptember 2, 2016neuroscience, neuroscientist, branding, design thinking, thought leadership, branding tipsComment
Storming the Squash Court with Effective Design
Storming the Squash Court with Effective Design

We wanted to create branding that reflected something larger than life.

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WorkGuest UserSeptember 1, 2016Squash, Sports Branding, Sports DesignComment
Bring the Gym to Me's new work out plan
Bring the Gym to Me's new work out plan

Simplifying the logo and creating a logo mark were key. 

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WorkGuest UserAugust 30, 2016health and wellness, fitness branding, logo design, visual identity, branding, brand identityComment
Cohero Health Grows Up
Cohero Health Grows Up

DBC ensured this new brand was friendly and inviting, and had a more universal appeal. 

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WorkCarlos WilliamsAugust 29, 2016heathcare, branding, medtech, healthcarebranding, logo, brand identity, visual identityComment
The Cold War Is Over: Yulia Has Defected
The Cold War Is Over: Yulia Has Defected
TeamAlyssa VarnerAugust 26, 2016design team, infographic, cold warComment
8 Facts for the 8th Month: Meet the newest designer at dbc.
8 Facts for the 8th Month: Meet the newest designer at dbc.
TeamGuest UserAugust 22, 2016aussie, new designer, Graphic Design, design team, infographic, infographic inspiration, design inspiration, jessComment
Creating an Interactive Educational Experience for i2 Learning
Creating an Interactive Educational Experience for i2 Learning
WorkCarlos WilliamsAugust 10, 2016education, edtech, project brandingComment
Celebrating 20 years of earth shattering change
Celebrating 20 years of earth shattering change
WorkGuest UserJuly 24, 2016feminism, feminist, logo, Print Design, event, anniversary branding, media brandComment
Why We Love Minimalism
Why We Love Minimalism

DBC discusses why modern strategies typically involve minimalism. 

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ThoughtJuly 11, 2016Comment
a muti-layered identity for a multi-layered blog
a muti-layered identity for a multi-layered blog
WorkCarlos WilliamsJune 30, 2016Comment
Pitch Decks: They're Important
Pitch Decks: They're Important
ThoughtJune 17, 2016Comment
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Diversity Certifications
Minority Business Enterprise (MBE) in
New York City + New York State

Disadvantaged Business Enterprise (DBE) under the
New York State Unified Certification Program

Minority Business Enterprise (MBE) Nationally certified by the: National Minority Supplier Development Council (NMSDC)

According to Forbes, a first impression is created within seven seconds. And some research suggests that a tenth of a second is all it takes to start determining a brand's traits and personality. This is why a quality brand and thoughtful visual iden
"Being a leader is not about being the loudest in the room, it’s about being the most empowering person in a room." — Carlos Williams, Prime Minister of DBC Check out the link in our bio to check out the full interview from Aut
Today is all about small businesses — visiting them in-person, supporting their online stores, sharing them to your peers, and for DBC — growing them. A strong brand is incredibly valuable. It has the potential to quickly reap super pow
A new day, a new DBC project in Times Square! We met up with prolific songwriter and producer Max Martin and some @spotify colleagues for the unveiling of @noteable's new outdoor ad! Martin's pop anthems have been written into the new hit Broadway
What does a rebrand really mean? Every organization has unique needs when it comes to the specific deliverables of a rebrand. Most often a rebrand will include an updated logo, symbols, colors, brand voice, and sometimes even a new business name.
Agile methodology is everywhere now. It moved from dev/tech to marketing, and now almost any other project team. The benefits are plentiful — faster ROI, lower risk, and ability to test and fail are among the highest advantages. Regardless, b
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