DBC, Brand Strategy for Growth
Our Work The City-State of DBC
Let's Build Something
Creative that you need ASAP Rebrands that Perform New Brands for New Ideas Presentations that drive action
Guides + Checklists Insights Infographics
What We Build + Creative that you need ASAP Rebrands that Perform New Brands for New Ideas Presentations that drive action Field Notes + Guides + Checklists Insights Infographics Our WorkThe City-State of DBC
DBC, Brand Strategy for Growth
Brand Design and Consulting for Growth Organizations
Let's Build Something
you're the expert: establishing yourself through content
you're the expert: establishing yourself through content

the brief: blogs are still an essential tool for increasing website traffic and sharing your knowledge

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ThoughtAlyssa VarnerNovember 29, 2017blogging, blog, content, content writing, expert, traffic, website, content marketing, marketing tipsComment
choosing the right name for your brand
choosing the right name for your brand

the brief: a name can make or break a brand. what can we learn from one of the most successful brand names on the market?

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ThoughtAlyssa VarnerNovember 28, 2017branding, brand name, copywriting, apple Comment
What actions can my brand take during a crisis?
What actions can my brand take during a crisis?

The Brief: We offer three actions that your brand can take in the event of a crisis.

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ThoughtCarlos WilliamsOctober 27, 2017branding, brand strategy, crisis, emergency, branding crisis, news cycle, agile branding, branding resource, brand value, leverage, social media, twitter, facebookComment
raising awareness about brooklyn's beautifiers
raising awareness about brooklyn's beautifiers

the brief: dbc designed vibrant street banners to draw attention to the KHBA

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Work, MidGuest UserOctober 4, 2017banners, design, Photography, community, nyc, brooklyn, street banners, New York CityComment
5 Tips For Effective Business Networking
5 Tips For Effective Business Networking

the brief: use these tips at your next networking events to ensure genuine, long-lasting professional relationships!

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ThoughtGuest UserSeptember 27, 2017networking, business networking, networking tips, networking events, tips, salesComment
The Process To Acquire New Customers Explained
The Process To Acquire New Customers Explained

the brief: this breakdown of the customer acquisition process will help you strategize your sales tactics.

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ThoughtGuest UserSeptember 25, 2017customer acquisition, customer acquisition process, clients, sales, sales tacticsComment
5 Tips For A Successful Marketing Campaign
5 Tips For A Successful Marketing Campaign

the brief: follow these 5 tips to ensure a successful marketing campaign

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ThoughtGuest UserSeptember 21, 2017marketing tips, marketing campaign, successful campaign, top tips, branding tipsComment
How To Use Instagram For Your Business
How To Use Instagram For Your Business

the brief: instagram is an excellent way to tell your brand's story

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ThoughtAlyssa VarnerSeptember 20, 2017social media, instagram, brand story, brandingComment
5 Must-Haves For A Successful Brand
5 Must-Haves For A Successful Brand

the brief: every successful company needs to cultivate these 5 important brand elements.

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ThoughtGuest UserSeptember 19, 2017must haves, brand, successful brand, characteristics, business tipsComment
Experimenting With Your Restaurant’s Concept? Try Expanding Your Brand.
Experimenting With Your Restaurant’s Concept? Try Expanding Your Brand.

the brief: Thunder Bun is a great example of brand experimentation. Here's why!

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ThoughtCarlos WilliamsSeptember 18, 2017restaurant branding, rebrand, rebranding tips, brandingComment
Why Are Brand Ambassadors Important?
Why Are Brand Ambassadors Important?

the brief: brand ambassadors are a great source of advocating for your brand. Here's why!

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ThoughtGuest UserSeptember 15, 2017branding tips, brand ambassador, brand recognition, marketing tips, networking, brand growthComment
A Passion Project: Free Transform launches a brand, Kyle Ishmael for NY State Assembly
A Passion Project: Free Transform launches a brand, Kyle Ishmael for NY State Assembly

the brief: we apply the same modern branding principles to a political campaign through our passion project, Free Transform

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Work, MidAlyssa VarnerSeptember 14, 2017branding, free transform, design, campaign, politics, branding for campaignsComment
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Diversity Certifications
Minority Business Enterprise (MBE) in
New York City + New York State

Disadvantaged Business Enterprise (DBE) under the
New York State Unified Certification Program

Minority Business Enterprise (MBE) Nationally certified by the: National Minority Supplier Development Council (NMSDC)

According to Forbes, a first impression is created within seven seconds. And some research suggests that a tenth of a second is all it takes to start determining a brand's traits and personality. This is why a quality brand and thoughtful visual iden
"Being a leader is not about being the loudest in the room, it’s about being the most empowering person in a room." — Carlos Williams, Prime Minister of DBC

Check out the link in our bio to check out the full interview from Aut
Today is all about small businesses — visiting them in-person, supporting their online stores, sharing them to your peers, and for DBC — growing them. 

A strong brand is incredibly valuable. It has the potential to quickly reap super pow
A new day, a new DBC project in Times Square! 

We met up with prolific songwriter and producer Max Martin and some @spotify colleagues for the unveiling of @noteable's new outdoor ad! Martin's pop anthems have been written into the new hit Broadway
What does a rebrand really mean? 

Every organization has unique needs when it comes to the specific deliverables of a rebrand. Most often a rebrand will include an updated logo, symbols, colors, brand voice, and sometimes even a new business name.
Agile methodology is everywhere now. 
It moved from dev/tech to marketing, and now almost any other project team. The benefits are plentiful — faster ROI, lower risk, and ability to test and fail are among the highest advantages.

Regardless, b
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