the brief: it's important to think about what kind of messaging you want to implement depending on what behaviors you want to elicit in your consumers.
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Read Morethe brief: We've developed an easy self-assessment for you to measure the health of your brand. Dive in to find out whether your brand is sick!
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Read Morethe brief: the first step to successfully achieving your business goals is to get inside the head of your client. Understanding the consumer's decision-making process can help you position your brand to stand out from the noise.
Read MoreThe Brief: Choosing the right color for your brand is a vital decision, and one that's not always considered carefully enough.
Read Morethe brief: rebranding doesn't come without risk; check out 4 common mistakes that brands have made, and avoid doing the same!
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