Brand Strategy and Design for Growing Organizations | crafted by DBC |

Posts in Thought

How is Rebranding Different for Non-Profits?

the brief: nonprofits may have different strategic goals than corporations, but they can use similar brand strategies to approach rebranding.

ThoughtAlyssa VarnerJuly 13, 2017nonprofits, branding, rebranding, brand strategy, brand expansion, non-profit campaign, non-profit branding, graphic design, non-profit logo, visual identityComment

Rebranding is the toughest decision in Brand Strategy

the brief: the questions you should be asking about rebranding.

ThoughtCarlos WilliamsJuly 12, 2017branding, rebranding, Rebrand Plan, rebranding tips, branding tips, brand identity, visual identity, brand strategy, brand, brand growth, branding resource, strategyComment

Is Now the Right Time to Rebrand?

the brief: a lot of people have no idea that they need a rebrand. this infographic guide will help you determine whether your brand needs a little love or a restart.

ThoughtGuest UserJuly 11, 2017rebrand, design, branding, graphic design, brand growth, infographic, rebranding, brand strategy, brand, branding resource, brand partner, Rebrand PlanComment

Brand Refresh vs. Rebranding

the brief: the difference between a rebrand and a brand refresh can make a lot of impact on your brand. This handy infographic will help chart a path forward for your brand.

ThoughtCarlos WilliamsJune 23, 2017brand refresh, rebrand, design, redesign, graphic design, brand strategy, modernization, branding, branding tipsComment

Check out Carlos on the Radio!

The Brief: Carlos appeared on WCBS880 in New York and spoke about Courage, Vistage's Executive Summit 2017 and how you can find DBC!

ThoughtCarlos WilliamsJune 4, 2017Vistage, Gutwizdom, radioshow, entrepreneur, small business, branding, podcastComment

Let's Get Visual: Tips for Talking to a Designer

Let's Get Visual: Tips for Talking to a Designer

the brief: First time working with a designer? Not sure what to say? We've got you covered.

ThoughtAlyssa VarnerMay 12, 2017design, graphic design, clients, communicationComment

Typography in Logo Design

the brief: typography can make or break a brand identity.

ThoughtAlyssa VarnerMay 5, 2017type, typography, logo design, branding, infographicComment

5 Things to Know Before Going (Surface) Pro

ThoughtAlyssa VarnerApril 11, 2017design, illustration, tech, windows, surface pro, ergonomics, product review, graphic design, Graphic Design Blog, Brand design, branding tipsComment

Resistance is Beautiful

Resistance is Beautiful

The Brief: Art and design can both empower and instigate political action

ThoughtGuest UserMarch 16, 2017Women's March, Equality, Resistance, Democracy, Design, Activist artComment

DBC Celebrates International Women's Day

The Brief: DBC honors the impact women have had on the organization, and the team shares thoughts about our moms.

ThoughtCarlos WilliamsMarch 8, 2017womensday, women, women in design, international women's day, gender, Graphic Design, feminism, entrepreneurshipComment

Time to Start an Annual Brand Physical

After completing your brand assessment, shoring up the holes you find will ensure that your brand is an aligned brand.

ThoughtGuest UserMarch 6, 2017brand strength, brand strategy, brand alignment, brand growth, metrics, improve your bottom lineComment

Clients: We've had them all...

Clients: We've had them all...

Anyone in a client facing role has dealt with these people... you're not alone!

ThoughtGuest UserFebruary 17, 2017branding, design team, difficult people, humorComment