The Last In-Person Project before the pandemic turned into an amazing opportunity for an e-commerce shift.

Work, MidCarlos WilliamsSeptember 25, 2021data, fintech, Brand Strategy, startup, data visualization, visual identity, new brand, brand launchComment

Brands Doing Well

The second half of 2020 is here, but COVID-19 hasn’t gone anywhere. At DBC, we’re keeping it real — which means our eyes and ears are wide open, in search of new ways to help your brand rock this challenging year. Here are a few examples of smart branding during the crisis.

StoryGuest UserAugust 21, 2020Covid-19, branding, Marketing Tips, branding tips, better branding, good branding, Employee EngagementComment

The Real Heroes Project

The Real Heroes Project, officially launched on #NationalNursesDay, was a first-of-its-kind initiative by the sports community to recognize, celebrate, and honor healthcare workers on the frontline of the COVID-19 pandemic.

StoryGuest UserAugust 18, 2020adweek, Covid-19, brands, branding, sports marketingComment

Executive Debrief: Your Brand & the 2020 Election

We’ve come up with a few pointers to help your brand choose a path to win this November, with a couple of Do’s & Don’ts to keep all parties civil — without forgetting that it’s 2020, and COVID-19 and racial justice are still big movers in the game.

Voice, ThoughtGuest UserAugust 17, 20202020, election, branding, brand growth, Marketing Tips, marketingComment

Executive Brief: Branding and Marketing in the age of COVID-19

Branding and marketing needs should not be neglected when in crisis. It’s imperative that companies are consistent in their branding and messaging, and the same holds true during a crisis.

Thought, Story, VoiceCarlos WilliamsApril 7, 2020Covid-19, pandemic, brand strategy, branding, coronavirus, business strategyComment

Three ways you can deploy agile in branding.

ThoughtCarlos WilliamsOctober 17, 2019agile branding, Agile methodology, Agile, Branding, Brand Strategy, branding agency, branding studio, digital agencyComment

The brand we launched to ease and balance the relationship between Coffee Farmers and Roasters.

Green Coffee House will build a new link between roasters and farmer in the world. We created a new platform, utilizing our Baseline brand launch offering.

Work, MidCarlos WilliamsJuly 2, 2019coffee, branding, coffee branding, visual identity, Logo Design, new logo, BaselineComment

Activating the growth of a sprouting brand in transportation logistics

Optimizing Leaf’s brand for a relaunch was a short turnaround goal that paid big results. From logo cleanup efforts to a sticky launch video, each deliverable was driven by customer intelligence.